If you're looking for a brand activation definition, look no further! In simple words, brand activation is what you do to make people aware of your brand through experiences or engagements.
This article will cover the basics of brand activation. Brand activation aims to attract more loyal customers and provide a lasting brand experience for the audience or participants. It highly depends on the brand and its products and services. A successful brand activation provides a multi-touch brand experience with several interactive and surprising elements, which helps make the process more memorable.īrand activation can be an event or a product sampling campaign using online solutions. Studies show that people need five to seven impressions to remember a brand. Brand activation refers to providing a unique, memorable experience to increase brand awareness.
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